Analysis Of The Song Expression By Salt N Pepa - 862 Words

Many black musicians used their music as a platform to express the struggles that their community experienced daily during the 1980’s and 90’s. It allowed them to represent their anger or sorrow without acting out violently while also spreading awareness to the listeners about their stories, ideas, struggles, deep emotions, and the messages behind their songs. Lyrics to songs can bring a lot of meaning to a person or society. Music is an art and showcases an individual’s spirit. Hip hop music has brought many messages forward, for example the song Expression by Salt n Pepa had lyrics that showed the public how to be yourself and how to let lose. On page 7 of â€Å"Understanding Black American Aspects in Hip Hop Cinema† it talks about how during slavery the slaves would make up songs that would lift the spirits of the people working. Some of these songs had messages about freedom and dreams that the slaves had. Considering most songs have an impact on peopl e, the slaves would create a culture of music that was brought forward. Craig Werner talks about genres and their impacts on the black culture. â€Å"Expressions† has a voice to all people. The lyrics go a little like this Express yourself, you ve got to be you, babe, Express yourself, don’t tell me what to do, babe, Express yourself, come on and work that body.† To me these lyrics came across as just letting go and being yourself. Lyrics like this give value to life and reassure people that everything is going to be okay. Music

Adrienne Rich Feminist and Political Poet

Adrienne Rich (May 16, 1929 - March 27, 2012) was an award-winning poet, longtime American feminist, and prominent lesbian. She wrote more than a dozen volumes of poetry and several non-fiction books. Her poems have been widely published in anthologies and studied in literature and womens studies courses. She received major prizes, fellowships, and international recognition for her work. Fast Facts: Adrienne Rich Known For: American poet, essayist and feminist credited with bringing the oppression of women and lesbians to the forefront of poetic discourse.Born: May 16, 1929, in  Baltimore, MDDied: March 27, 2012, in Santa Cruz, CAEducation: Radcliffe CollegePublished Works: A Change of World, Diving Into the Wreck, Snapshots of a Daughter-in-Law, Blood, Bread, and Poetry, numerous nonfiction books and poems.Awards and Honors: National Book Award  (1974), Bollingen Prize  (2003), Griffin Poetry Prize  (2010)Spouse(s): Alfred Haskell Conrad  (1953-1970); Partner Michelle Cliff  (1976-2012)Children:  Pablo Conrad,  David Conrad,  Jacob ConradNotable Quote: When a woman tells the truth she is creating the possibility for more truth around her. Early Life Adrienne Rich was born May 16, 1929, in Baltimore, Maryland. She studied at Radcliffe College, graduating Phi Beta Kappa in 1951. That year her first book, A Change of World, was selected by W.H. Auden for the Yale Younger Poets Series. As her poetry developed over the next two decades, she began writing more free verse, and her work became more political. Adrienne Rich married Alfred Conrad in 1953. They lived in Massachusetts and New York and had three children. The couple separated and Conrad committed suicide in 1970. Adrienne Rich later came out as a lesbian. She began living with her partner, Michelle Cliff, in 1976. They moved to California during the 1980s. Political Poetry In her book What Is Found There: Notebooks on Poetry and Politics, Adrienne Rich wrote that poetry begins with the crossing of the trajectories of elements that might not otherwise have known simultaneity. Adrienne Rich was for many years an activist on behalf of women and feminism, against the Vietnam War, and for gay rights, among other political causes. Although the United States tends to question or reject political poetry, she pointed out that many other cultures view poets a necessary, legitimate part of the national discourse. She said that she would be an activist for the long haul. Womens Liberation Movement Adrienne Richs poetry has been seen as feminist since the publication of her book Snapshots of a Daughter-in-Law in 1963. She called womens liberation a democratizing force. However, she also said that the 1980s and 1990s revealed more ways in which U.S. society is a male-dominated system, far from having solved the problem of womens liberation. Adrienne Rich encouraged the use of the term womens liberation because the word feminist could easily become a mere label, or it could cause resistance in the next generation of women. Rich went back to using womens liberation because it brings up the serious question: liberation from what? Adrienne Rich praised the consciousness-raising of early feminism. Not only did consciousness-raising bring issues to the forefront of womens minds, but doing so led to action. Prize Winner Adrienne Rich won the National Book Award in 1974 for Diving Into the Wreck. She refused to accept the award individually, instead sharing it with fellow nominees Audre Lorde and Alice Walker. They accepted it on behalf of all women everywhere who are silenced by a patriarchal society. In 1997, Adrienne Rich refused the National Medal for the Arts, stating that the very idea of art as she knew it was incompatible with the cynical politics of the Bill Clinton Administration. Adrienne Rich was a finalist for the Pulitzer Prize. She also won numerous other awards, including the National Book Foundations Medal for Distinguished Contribution to American Letters, the Book Critics Circle Award for The School Among the Ruins: Poems 2000-2004, the Lannan Lifetime Achievement Award, and the Wallace Stevens Award, which recognizes outstanding and proven mastery in the art of poetry. Adrienne Rich Quotes †¢ Life on the planet is born of woman. †¢ Todays womenBorn yesterdayDealing with tomorrowNot yet where were goingBut not still where we were. †¢ Women have been the truly active people in all cultures, without whom human society would long ago have perished, though our activity has most often been on the behalf of men and children. †¢ I am a feminist because I feel endangered, psychically and physically, by this society and because I believe that the womens movement is saying that we have come to an edge of history when men - insofar as they are embodiments of the patriarchal idea - have become dangerous to children and other living things, themselves included. †¢ The most notable fact our culture imprints on women is the sense of our limits. The most important thing one woman can do for another is to illuminate and expand her sense of actual possibilities. †¢ But to be a female human being trying to fulfill traditional female functions in a traditional way is in direct conflict with the subversive function of the imagination. †¢ Until we know the assumptions in which we are drenched, we cannot know ourselves. †¢ When a woman tells the truth she is creating the possibility for more truth around her. †¢ Lying is done with words and also with silence. †¢ False history gets made all day, any day,the truth of the new is never on the news †¢ If you are trying to transform a brutalized society into one where people can live in dignity and hope, you begin with the empowering of the most powerless. You build from the ground up. †¢ There must be those among whom we can sit down and weep and still be counted as warriors. †¢ The woman I needed to call my mother was silenced before I was born. †¢ The worker can unionize, go out on strike; mothers are divided from each other in homes, tied to their children by compassionate bonds; our wildcat strikes have most often taken the form of physical or mental breakdown. †¢ Much male fear of feminism is the fear that, in becoming whole human beings, women will cease to mother men, to provide the breast, the lullaby, the continuous attention associated by the infant with the mother. Much male fear of feminism is infantilism -- the longing to remain the mothers son, to possess a woman who exists purely for him. †¢ How we dwelt in two worlds the daughters and the mothers in the kingdom of the sons. †¢ No woman is really an insider in the institutions fathered by masculine consciousness. When we allow ourselves to believe we are, we lose touch with parts of ourselves defined as unacceptable by that consciousness; with the vital toughness and visionary strength of the angry grandmothers, the shamanesses, the fierce marketwomen of the Ibos Womens War, the marriage-resisting women silkworkers of prerevolutionary China, the millions of widows, midwives, and the women healers tortured and burned as witches for three centuries in Europe. †¢ Its exhilarating to be alive in a time of awakening consciousness; it can also be confusing, disorienting, and painful. †¢ War is an absolute failure of imagination, scientific and political. †¢ Whatever is unnamed, undepicted in images, whatever is omitted from biography, censored in collections of letters, whatever is misnamed as something else, made difficult-to-come-by, whatever is buried in the memory by the collapse of meaning under an inadequate or lying language -- this will become, not merely unspoken, but unspeakable. †¢ There are days when housework seems the only outlet. †¢ Sleeping, turning in turn like planetsrotating in their midnight meadow:a touch is enough to let us knowwere not alone in the universe, even in sleep... †¢ The moment of change is the only poem. edited by Jone Johnson Lewis

The Birdman Of Alcatraz, By Aka Robert Stroud - 934 Words

While you may have heard of, â€Å"The Birdman of Alcatraz,† aka Robert Stroud, another popular Alcatraz inmate. He was probably the most famous inmate to reside on Alcatraz. In 1909, Stroud brutally murdered a bartender when he failed to pay the girl Stroud was pimping for. He shot the bartender to death and took the wallet for the prostitute. Stroud was convicted of manslaughter and sent to McNeil Island in 1911. At McNeil Island, he was noted to be violent and difficult to manage. Robert Stroud viciously assaulted a hospital orderly and even stabbed a fellow inmate. As a result of his hostility, he was sentenced an additional six months. Stroud was moved to Leavenworth Federal Penitentiary in Kansas because of overcrowding and†¦show more content†¦Unfortunately, Robert Stroud was never to able to see the move of himself, â€Å"Birdman of Alcatraz,† by Burt Lancaster. The movie portrayed Robert with a more calm personality, the opposite of his actu al behavior. (Alcatraz History: Famous Inmates) Everyone knows how hard it would have been to escape Alcatraz and live, so escape attempts were rarely rewarding. Alcatraz was open for twenty- nine years and only had fourteen escape attempts with thirty-six involved prisoners overall. No attempts were considered successful. One prisoner actually made it to San Francisco, but was promptly arrested and returned. Two inmates drowned in the bay and six were shot dead during their attempts. Twenty-three were captured and returned, but five were never found. Prisoner officials say the five prisoners must have also drowned. The first escape attempt was made in April, 1936, by Joseph Bowers, prisoner 210. He was shot and killed. â€Å"The Battle of Alcatraz† is considered one of the bloodiest escape attempts in the history of Alcatraz. It’s also known as the â€Å"Alcatraz Blast Out†. On May 2, 1946, six prisoners tried to take control of the main building. They were able to overpower the guards and the battle laste d two days. Two officers were killed and many others had several injuries. Three out of the six prisoners who attempted to escape died in battle. Finally, on May 4, reinforcements came and took control. The living three inmates went on trial for the murders

Violence Tends To Threaten The Organization Of Society.

Violence tends to threaten the organization of society. In today’s society violence is permeated in almost every aspect of our daily lives. Violence in our society enters our homes, workplace, and schools and especially in the media. Violence is the intentional action or inaction causing physical, sexual and psychological injury, including battering, pornography, sexual assault, incest, child abuse and sexual harassment. Advertisers use sex to get our attention and they make claims about their product’s ability to make us popular, attractive and successful. In my opinion ads affect us in potentially damaging ways. The ads portray bodies, especially those of women as objects, which forces us to seeing each other in dehumanizing ways.†¦show more content†¦In today’s society there have been many instances of workplace violence that has included physical assaults, threats, verbal abuse, beatings, stabbing, rapes, obscene phone calls and shootings. I think this is due in fact by increasing social and economic factors. At my place of employment, we have many instances of work place violence involving staff on staff, as well as inmate against staff. Working in such a volatile situation has kind of desensitized me to these acts and I have found myself needing counseling and the use of anti -depressants to just get through the workweek. Being surrounded by violence and violent individuals has a negative effect on those subjected to it on a regular basis. Many people working in this field deny that they are affected by it emotionally, however the reality of it shows in the high rates of suicide and divorce amongst correctional staff. 2. Compare psychological theories of aggression, in particular, the catharsis and social learning theories. The psychological theories of aggression are that it is shaped by the brain and also involves genetic factors. Aggression is a drive that is common to most animals and humans. It is described as a n accumulating force, which needs to be released, usually in response to a specific stimulus. Aggressive behavior usually occurs because of an individual attempting toShow MoreRelatedViolence And Hate Crime And Violence Through Intercultural Praxis, Education, And Socially Responsible Actions1431 Words   |  6 PagesViolence and hate crimes are frequent in the United States and have become a major issue for many people. Violence comes in many different forms such as domestic, societal, and individual. Violence is the main cause of distress and has the power to tear families apart. As a result, the newer generation of kids are left to deal with insecurity, inequality, and injustice. In order to ensure that people carry out the proper approach to violence, professionals and even every day individuals must be trainedRead More Motives For Terrorism Essay1084 Words   |  5 PagesTerrorism is a type of violence used tactically in peace, conflict, and war. The threat of terrorism is e ver present, and an attack is likely to occur when least expected. In trying to find out what factors can cause an individual to choose terrorism, it is first necessary to define what terrorism is. The Department of Defense defines terrorism as â€Å"the calculated use of violence or threat of violence to inculcate fear; intended to coerce or to intimidate governments or societies in the pursuit of goalsRead MoreEssay on The Effects of Animal Abuse939 Words   |  4 PagesAnimal abuse tends to take the backseat to human abuse but it can often be the first signs of an abusive personality and of possible physical and emotional abuse of a person. Abusing animals is can be the first sign of a potential serial killer. Organizations both big, such as PETA and the Humane Society, and small, such as The Pegasus Project, work to rescue, rehabilitate, and ideally rehome abused and neglected animals. 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Slapping, pushing, throwing, hitting, punching, and strangling are only a few methods. An object or weapon may or may not be used. There is not always physical evidence of physical abuse such as bruising, bleeding, scratches, bumps, etc., therefore, absence of physical marksRead MoreTerrorism And The Terrorist Group Isis1740 Words   |  7 Pagesgroup ISIS. Within this report we will discuss how terrorism tends to take a hold on some individuals and this learner will discuss the overall feeling of this subject that seems to be missed by the USA and other Nations very briefly. 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Math Curriculum Reform Issue Free Essays

Among the subjects learnt by students, Mathematics is among the subjects that are unpopular among the students. They perceive it a very hard subject especially to girls who think the subject should be reserved for boys. However, mathematics learning will be increased by the proposed National Council of Teachers of Mathematics in 1989. We will write a custom essay sample on Math Curriculum Reform Issue or any similar topic only for you Order Now The curriculum proposed is very comprehensive and is likely to improve mathematics performance that has deteriorated for sometime now. One of the most important aspects that has contributed to student performance as a result of proposed National Council of Teachers of Mathematics in 1989 was due to emphasis the curriculum has put on geometry and spatial. Learning of Geometry has developed student’s understanding and appreciation as far as world’s geometric concepts are concerned. As far as children are concerned, they develop and enhance their ability to learn measurement ideas and learn number. These concepts also help students to be able to understand advanced mathematics that are learnt at higher levels. [1] Another most important concept that has improved student performance in Mathematics is because Geometry is introduced from Pre K to 12. It is very important for people to support the National Council of Teachers of Mathematics that was introduced in 1989 since it enhanced students’ performance in the subject. National Council of Teachers of Mathematics curriculum has promoted egalitarianism among the students as this was the main aim and objective of its development. The proposed Mathematics by National Council of Teachers of Mathematics is due to the fact that the ability of the student to be able to solve problems after studying the Mathematics. This is because, in the current world for one to survive comfortably, one has to go with the technology which is comes hand in hand with knowledge of Mathematics. The curriculum proposed is likely to promote student’s learning skill since they removed basic skills that were unnecessary and instead they focused on most important issues since they knew calculator and computers would eliminate calculation which is tedious. Another issue that can make us to support the National Council of Teachers of Mathematics curriculum is that previously, the curriculum had not been focused on all students as it had only focused on analytical, deductive and linear analytical that only met White (Anglo) learning style. For this case, the main aim and objective of the proposed National Council of Teachers of Mathematics was to develop a comprehensive curriculum that would cater for the needs of all students. [2] Currently, student performance in Mathematics has improved and the subject is no longer perceived as a hard subject like it used to be previously. The subject is now popular even to girls and it is should be encouraged since knowledge in Mathematics enhances understanding of other subjects. References National Council of Teachers of Mathematics (1989): Curriculum and Evaluation Standards for School Mathematics. Reston, VA: NCTM. National Council of Teachers of Mathematics (1991): Worthwhile Mathematical Tasks – In Professional Standards for Teaching Mathematics (p. 25). Reston, VA: National Council of Teachers of Mathematics. Â   Â   [1] National Council of Teachers of Mathematics (1989): Curriculum and Evaluation Standards for School Mathematics. Reston, VA: NCTM. [2] National Council of Teachers of Mathematics (1991): Worthwhile Mathematical Tasks in Professional Standards for Teaching Mathematics (p. 25). Reston, VA: National Council of Teachers of Mathematics. Â   Â   How to cite Math Curriculum Reform Issue, Essay examples

Math Curriculum Reform Issue Free Essays

Among the subjects learnt by students, Mathematics is among the subjects that are unpopular among the students. They perceive it a very hard subject especially to girls who think the subject should be reserved for boys. However, mathematics learning will be increased by the proposed National Council of Teachers of Mathematics in 1989. We will write a custom essay sample on Math Curriculum Reform Issue or any similar topic only for you Order Now The curriculum proposed is very comprehensive and is likely to improve mathematics performance that has deteriorated for sometime now. One of the most important aspects that has contributed to student performance as a result of proposed National Council of Teachers of Mathematics in 1989 was due to emphasis the curriculum has put on geometry and spatial. Learning of Geometry has developed student’s understanding and appreciation as far as world’s geometric concepts are concerned. As far as children are concerned, they develop and enhance their ability to learn measurement ideas and learn number. These concepts also help students to be able to understand advanced mathematics that are learnt at higher levels. [1] Another most important concept that has improved student performance in Mathematics is because Geometry is introduced from Pre K to 12. It is very important for people to support the National Council of Teachers of Mathematics that was introduced in 1989 since it enhanced students’ performance in the subject. National Council of Teachers of Mathematics curriculum has promoted egalitarianism among the students as this was the main aim and objective of its development. The proposed Mathematics by National Council of Teachers of Mathematics is due to the fact that the ability of the student to be able to solve problems after studying the Mathematics. This is because, in the current world for one to survive comfortably, one has to go with the technology which is comes hand in hand with knowledge of Mathematics. The curriculum proposed is likely to promote student’s learning skill since they removed basic skills that were unnecessary and instead they focused on most important issues since they knew calculator and computers would eliminate calculation which is tedious. Another issue that can make us to support the National Council of Teachers of Mathematics curriculum is that previously, the curriculum had not been focused on all students as it had only focused on analytical, deductive and linear analytical that only met White (Anglo) learning style. For this case, the main aim and objective of the proposed National Council of Teachers of Mathematics was to develop a comprehensive curriculum that would cater for the needs of all students. [2] Currently, student performance in Mathematics has improved and the subject is no longer perceived as a hard subject like it used to be previously. The subject is now popular even to girls and it is should be encouraged since knowledge in Mathematics enhances understanding of other subjects. References National Council of Teachers of Mathematics (1989): Curriculum and Evaluation Standards for School Mathematics. Reston, VA: NCTM. National Council of Teachers of Mathematics (1991): Worthwhile Mathematical Tasks – In Professional Standards for Teaching Mathematics (p. 25). Reston, VA: National Council of Teachers of Mathematics. Â   Â   [1] National Council of Teachers of Mathematics (1989): Curriculum and Evaluation Standards for School Mathematics. Reston, VA: NCTM. [2] National Council of Teachers of Mathematics (1991): Worthwhile Mathematical Tasks in Professional Standards for Teaching Mathematics (p. 25). Reston, VA: National Council of Teachers of Mathematics. Â   Â   How to cite Math Curriculum Reform Issue, Essay examples

On June 22, 1903 a man named John Dillinger was bo Essay Example For Students

On June 22, 1903 a man named John Dillinger was bo Essay rn. He grew up in the Oak Hill Section of Indianapolis. When John was three years old his mother died, and when his fatehr remarried six years later, John resented hes stepmother. When John was a teenager he was frequently in trouble. He finally quit school and got a job in a machine shop in Indianapolis. He was very intelligent and a good worker, but he soon got bored and often stayed out all night. His father began to think that the city was corrupting his son, so he sold his property in Indianapolis and moved his family to a farm near Mooresville, Indiana. John reacted no better to rural life than he had to that in the city and soon began to run wild again. At the age of 21 he attempted his first robbery, robbing a grocery store, in his home town. He was caught and imprisoned for nine years until 1933. Soon after he was released, Dillinger robbed a bank in Bluffton, Ohio and was arrested by the Dayton police. He was put in Lima county jail to wait for his trial. The Lima police found a document on John which seemed to be a plan for a prison break, but he denied everything. Four days later, using the same plans, eight of Dillingers friends escaped from the Indiana State Prison, using shotguns and rifles which had been smuggled into their cells. During their escape, they killed two guards. On October 12, three of the escaped prisoners and a parolee from the same prison showed up at the Lima jail where Dillinger was. They told the sheriff that they had come to return Dillinger to the Indiana State Prison for violation of his parole. When the sheriff asked to see their credentials, one of the men pulled a gun, shot the sheriff and beat him into unconsciousness. They took the keys, freed Dillinger, locked the sheriffs wife and a deputy in the cell, and left. Leaving the sheriff to die on the floor. These four mens fingerprint cards were pulled, indicating that they were wanted. Meanwhile, Dillinger and his gang pulled several bank robberies. They also stole several machine guns, rifles, and revolvers, a quantity of ammunition, and several bulletproof vests. By mid-1934, Dillinger had been involveed in at least ten bank robberies in Indiana, Ohio, Wisconsin, and South Dakota. He was hiding in Chicago with a woman by the name of Anna Sage. This acquaintace was said to be the one who told on John. She told federal agents she would be wearing a red dress when she and a girl friend accompanied Dillinger to the theater. Sage became famous as the lady in red. Agents were waiting outside to arrest him. Dillinger grabbed a pistol from his trouser pocket and attempted to flee, the three agents opened fire. Dillinger was pronounced dead at 10:50 p.m. at Alexian Brothers Hospital. John Herbert Dillinger was killed July 22, 1934 in front of a Chicag movie theater. He was shot four times. Two shots grazed his face, one shot pertruded into is arm ,and the fourth shot entered the back of his head, exiting underneath his right eye. John was 31 years old when he died. He had been at the top of the Federal Bureau of Investigations Ten Most Wanted list for a month before he died. He and his gang terrorized the Midwest, killing ten men, wounding seven others, robbing banks and police arenals, and stageing three jail breakskilling a sheriff during one and wounding two guards in another.

Development & Implementation of Corporation Strategic Plans -Case Stud

Question: Describe about the Development and Implementation Corporation Strategic Plans . Answer: To, The key stakeholders for review Email Title: Mission/Vision Review Existing mission and vision The analysis of the operations of the corporation MacVille reveals the fact that the companys current mission is to deliver the espresso coffee machines that can meet up the efficiency, reliability as well as sustainability requirements of hospitality clients who in return can reward the company with profits. This in turn can also permit the stakeholders as well as communities to prosper in the business environment in which it operates. The existing vision of the company Mac Ville is to become a well-known national brand within the next five years and this can be accepted as an integral component of the hospitality sector and an important component in the process of attainment of hospitality establishments, both large as well as small. Current approaches The current approaches of the company Mac Ville include the incorporation of innovation into the definite mission designed as this is necessarily the outcome of the instruction of self-directed team. The present approach also include establishment of different ways for enhancement of the overall efficiency of diverse business processes as well as effectiveness of the solutions for the customers (Bryson 2012). In addition to this, there is also need for evaluation of activities currently performed in order to continually address different mechanisms for performance of business. As such, this particular approach can help in simplification of the overall business processes as well as improvement of the business. Therefore, the new approach of business essentially includes the incorporation of innovative practices for escalating the standards of performance. In addition to this, the business practices also involves introduction of the strategic alliances and search for new partnerships t hat can sustain and at the same time promote the overall mission, anticipated outcome as well as strategies. Revised mission and vision The review of the business report of the corporation Mac Ville helps in understanding the revised mission as well as vision of the company. The revised mission as well as vision of the company Mac Ville is designed based on the outcomes of the process of review. Therefore, based on the results of the review, it can be said that the revised mission and vision incorporates the need for identification of community and the society that the business serves. Again, the revised mission and vision also takes into consideration the need for the company to become good corporate citizen. This helps in the process of recognition of different accountabilities to become an active participant in regional communities (Armstrong and Taylor 2014). The revised mission and vision therefore includes the importance of incorporation of sustainable business practices for becoming responsible corporate citizen that can help in the enhancement of the regional community and its people (Joyce et al. 2014). The development of the growth potential of the firm along with the development of the society is also said to enhance the profitability of the business each year to a very wide range of community as well as different non-profit organizations. Organizational values The review of the annual report of the corporation Mac Ville reveals the fact that the value of the business concern has remained the same for a very long period of time. In particular, the stewardship of the company and adherence to different professional standards as well as regulations of conduct in different business activities is an important for the stakeholders of the firm. Again, the organization is essentially committed towards encouragement of different self-directed teams of the firm, cultivation of effective leadership and maintenance of superior levels of safety for particularly the people (Ward and Peppard 2016). In addition to this, the values of the firm Mac Ville also includes the commitment of the firm to encourage environment friendly business practices as well as meaningful value to different customers. 2. Pest analysis Political The changes in the plan of the trade, tariffs on imported products (like espresso coffee machines) have been planned to remove in order to bring the factor in line with the free trade policy of the government. Economical It has been predicted that the firm MacVille has higher growth in the economic situation than its expectation. Thus, the resources of the firm MacVille boom continuously. In addition to this, there is a prediction regarding the strengthening of the AUD (Australian Dollars) against all the key trading partners for the next few years is considered as a concern. Social It has been found that for the welfare of the society, the government of the country has started a carbon tax and thus it has possibility of introducing energy intensive products within the firm. The reason behind this is that these types of products are generally utilized in a commercial enterprise. In addition to this, it has been found that there is a constant growth in the population in the country Australia. It has been predicted that in the country Australia, the population might raise from 22 million in the year 2010 to 36 million in the year 2050. Technological As per the case study, new commercial espresso machines have been developed within the country, whose usage has resulted into 30 % less energy consumption. This is considered as an innovative and much efficient heat exchanger in the market. Thus, the implementation of new technology within the country as well as the market is considered as a positive effect. SWOT analysis Strengths As per the case study, it can be said that the particular company MacVille intends to cover the potential market of the targeted customers for the espresso machines. Moreover, it has been found that this espresso machine complements the commercial market for the particular machines in order to make a full range offer to the potential customers. Weaknesses On the basis of the provided case study, it can be said that the particular organization MacVille is currently working along with a strategic partner. Moreover, this strategic partner is not solely focused on the hotel industry. Thus, this has found to be a primary weakness for the specified firm MacVille. Opportunities The vision as well as the mission of the firm MacVille have been modified by the board of directors and the management department of the organization on the basis of the requirement and demand. Therefore, it can be said that these strategies of revising both the mission and vision are also considered as the opportunities for the particular firm. Moreover, it has been found that the particular company MacVille sells home espresso machines to the customers and the potential targeted market of the particular firm is the home market of the country Sydney. In addition to these, the firm MacVille also incorporates other digital home entertainment products. Thus, it can be said that the particular firm MacVille has various opportunities to market its products, as the firm has large potential and targeted market, huge customer base and provides wide range of products and services. Threats It can be said that the risks related to the venture are considered as the risks or the threats for the specified firm MacVille. As per the case study, it has been found that the partner of the specified firm MacVille is not fulfilling the commitment regarding the financials. Moreover, the association along with the non-industry partner is also considered as having negative impact on the target customer base of the firm MacVille. Lastly, the partner of the firm MacVille has access to trade secrets of the organization MacVille. Therefore, all these are considered as the threats or risks to the operations and regulations of the firm MacVille. Identification and description of the existing as well as potential competitors (strengths and weakness of each) As per the case study, it can be hereby ascertained that the main competitors of the company Mac Ville are Nufix Inc. and BeanEx. The competitor Nufix Inc has shifted from the business into particularly the espresso bean as well as the machine market. The transnational player such as the Nufix Inc. faces challenges in acclimatizing to the adjustable needs of the specific niche market purchasers. However, another important competitor of the corporation Mac Ville is the Bean Ex, a very large supplier of the coffee bean that had freshly started importing different espresso machines for different customers. In addition to this, there is also conversation regarding the selling of espresso machines as essentially wholesalers. The competitor bean Ex have very easy admittance to different markets with coffee bean dealings but had no particularly established wing of service to aid wholesale clients properly maintain all the machines that are purchased. Development of a separate summary statement for the potential ally The analysis of the potential allies and their alignment with the values of the organization as well as requirements of the tender can help in the process of development of separate summary for the potential ally. The organization value of Mac Ville primarily include stewardship, adherence to different directives, encouraging self-directed teams, cultivation of leadership and maintenance of high safety levels. Again, the objective of the firm is essentially to boost growth potential of the firm by incorporating innovative as well as sustainable practices. However, the tender requirements mention that the joint venture with the company Home Espresso Traders can help in covering the entire market for espresso machines, but this can help in working with specific strategic partner that is not exclusively concentrated on hospitality sector. The venture trend analysis reflects that sales can also increase throughout the period 2007 to 2012. Again, the venture with the Ambrosia Coffee Roast also helps in sharing the overall cost of outdoor advertising for different cafes as well as restaurants. The venture with this partner can help in the sharing of the overall base of the client. Furthermore, the venture trend analysis also shows that sales also increase to $3.3 m during the period 2007 to 2011. Again, the venture with the corporation Java Estate also helps in delivering espresso machines to the clients free of cost and can offer coffee bean to the entire hospitality as well as the coffee bean market. The trend analysis shows that the venture can also help in increasing the sales from $8.2 m to $16.3 m during the period 2007 to 2011. Summary notes from the meeting with the supervisor The meeting with the supervisor regarding the addition of value to the products as well as services highlights challenges of inbound logistics, need for development of the management information system, outbound logistics, enhancement of the sales as well as marketing and service. The meeting with the supervisor includes detailed conversation regarding the expansion of the business into the Sydney market, strategic alliance with different coffee bean suppliers as well as mounting concern as regards escalating Australian dollar. The meeting with the supervisor also include concerns regarding potential competitors of the company Mac Ville. Again, the meeting also sheds light on different strategic alliance that can help in attainment of objectives. 3. Strategic Plan Formulation of strategic objectives for the business concern founded on board minutes The strategic objectives for the business concern based on the board minutes essentially include development of policies for selling as well as servicing different Mac Ville espresso machines of coffee in all the states of Australia. Another strategic objective of the company is to enhance the overall profit margin of the company by around 5% in the upcoming five years. In addition to this, the strategic objective of the corporation Mac Ville also includes establishment of brand recognition of Mac Ville in different important markets in the upcoming five years through the institution of advanced technologies and establishment of co brand with diverse strategic partners (Bass and Dalal-Clayton 2012). Furthermore, the strategic objective of the corporation also include reduction of the waste as well as utilization of the energy by approximately 10% in the upcoming five years. Strategies for meeting the objectives in the future The strategies for meeting the goal of selling and servicing espresso coffee machines include involvement of the tender of the Java Estates and establishment of strategic alliance. The establishment of the strategic alliance with the Java estates and approval of their tender can be regarded to be top priority. In addition to this, it is also imperative to search for more warehouse opportunities in different states with high volume after the institution of the Sydney warehouse. As such, this process can also be handled with network of different agents and by outsourcing the process of maintenance. Again, the objectives of enhancement of the profit margin can be achieved by means of better negotiation of price with different suppliers of the company and by optimum utilization of the members of the staff in different departments of the company. Again, the organizational goal of establishment of the brand recognition in different key market include employment of advanced technologies and introduction of co-branding with all the strategic partners (Hollensen 2015). The strategic goals of the company also include the reduction of the waste as well as utilization of the energy by around 10% in the next five years by conduction of different education programs as well as incentive schemes. Prioritised strategies - selling and servicing espresso coffee machines -establishment of strategic alliance -establishment of warehouse opportunities - Enhancement of the profit margin through better negotiation of prices with suppliers - Establishment of the brand recognition in different key market Description of the timeframe for each to be completed Activity/Duration 1 to 2 months 3 to 4 months 5 months 6 to 7 months establishment of the strategic alliance approval of their tender of the strategic partner Java Estates institution of the warehouse in different states in high volume Appointment of agents in different states Negotiation with suppliers Employment of advanced technologies and co-branding strategies with strategic partners for enhancement of the brand equity Establishment of social as well as internet marketing strategies Assignment of responsible parties for each strategy The responsible parties for execution of each strategy include can strategic managers, line managers of different department, procurement managers, managers of the sales and marketing department and brand managers among many others (Eden and Ackermann 2013). Assignment of measurable performance indicators to individual strategies The performance indicators can be used for enumeration of the individual strategies of the company (Cummings and Worley 2014). The use of the KPI can help in gauging the effectiveness of the strategies that are employed for the achievement of the pre-determined strategic objectives of the corporation Mac Ville. The introduction of the KPI includes sequential steps that helps in associating the action plans, strategies and objectives to the organizational goals. List of KPIs that can be implemented include the following: -Process KPIs (Gordon 2013) -Input and Output KPIs (Hitt et al. 2012) -Outcome KPIs -Qualitative as well as quantitative KPIs Report: KPI progress report The current section outlines the progress report of the development as well as implementation of the strategic plans aimed at attainment of different strategic objectives of the firm Mac Ville. The strategic plan of enhancement of sales and servicing process of Mac Ville coffee machines can be gauged by the assessment of the strategic activity of the establishment of strategic alliance with the strategic partner Java estates. The evaluation of the progress reveals the fact that in place of installation of 200 machines per annum only 180 machines were installed. The KPIs indicate that Mac Ville was supposed to introduce warehouse in Melbourne within two years of introduction of the Sydney warehouse. However, no warehouse has been introduced yet and it is presently run using exclusive agency model. In addition to this, the company also had plans to introduce agent agreements as well as outsource maintenance agreements in different geographies but failed to institute service contractors in one of the locations (Northern Territory). Again, the Mac Ville have achieved success in instigating the bulk purchase negotiations with the suppliers to reduce price by 100% as per the KPI target. Moreover, the company had plans to optimize capacity as well as productivity indicated by the wages to turnover ratio of 12.5%. However, KPIs indicate that the company achieved only 13.8% of the target in this regard. Again, the company also intended to establish social, internet as well as networking marketing measured by the KPI plan of getting 10000 clicks on each day on companys websites. However, the company surpassed the target and received 12000 clicks per day on the websites. The actual figure for the KPI that measures the progress of co-branding strategy suggest that only 50% of the cafes use the machine of Mac Ville as against the target of 100%. The actual figure for the KPI that measures the progress of establishment of innovative practices as well as reward programs menti ons that 30 suggestions and 8 innovative programs have been introduced in actual in place of 25 suggestions and 6 new innovative practices. The actual figure for the KPI that measures the progress of development as well as implementation of campaigns for reduction of waste and efficient utilization of energy indicate that KW use per person have reduced to 10 Kw against the planned figure of 12 kw. Strategy Activity Target Achieved enhancement of sales and servicing process of Mac Ville Installation of machines 200 180 Increase in warehouse introduction Introduction of warehouse warehouse in Melbourne within two years of introduction of the Sydney warehouse - Setting up agents introduce agent agreements as well as outsource maintenance agreements in different geographies Agents in South Australia, Western Australia, Northern Territory, Tasmania as well as ACT Except for Northern Territory all other deadlines met Increasing profit margins instigating the bulk purchase negotiations with the suppliers 100% of purchases through container load 100% Increasing profit margins Operation at optimum capacity indicated by wages to turnover ratio of 12.5% wages to turnover ratio of 12.5% 13.8% brand development Establishment of the social as well as internet marketing for 10000 clicks in official websites 12000 clicks brand development Partnership with Java estates for co-branding (cafes with mac Ville machines) 100% 50% Reduction of waste and efficient utilization of energy Innovation and reward programs (25 suggestions and 6 innovations) (30 suggestions and 8 innovations) References Armstrong, M. and Taylor, S., 2014. 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